NEED insight

It used to be enough to say brands had to stay ‘top of mind’.   And positioning was described over forty years ago as ‘a battle for your...

Closer to Brands turns twenty on February 1st. Two decades down of brand consultancy and qualitative research.   For what it’s worth,...

So the Christmas decorations are down and put away.   Our odd collection of baubles, lights and ornaments acquired over two decades,...

Any chance in 2025 we can end some of marketing’s ongoing debates?   Like Distinctiveness vs. Differentiation.   Or Availability vs....