take a POSITION

 

Some say what brands need most is mental availability.

 

Some say it’s about nudging people towards a decision.

 

Some say it’s still comes down to persuasion.

 

Some say brands now have to have a purpose.

 

But it all starts with having a positioning.

 

Coming to mind happens if you occupy a corner of it.

 

Nudges work if you understand what’s behind the bias.

 

Persuasion has always relied on knowing what buttons
to push.

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And the answer can be having a purpose, as long as you mean it.

 

What’s our take on this?

 

We would work with you to build a compelling positioning on the NEED insight we’ve discovered.

 

Then we’d stay closely involved as you develop the tactics to get your brand noticed, remembered and chosen.