standing FIRM

 

I founded Closer to Brands in 2005 on a belief.

 

Brands have to make an emotional connection with people. 

   

That's because people's brand choices are driven by their deeper needs.

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We’re still standing by that belief.

 

Building Need Maps using ethnographic and projective qualitative research.

    

Discovering NEED insights with genuine tensions for brands to exploit.

 

Working with our clients to develop a compelling positioning for their brand.

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Helping them to get closer to their consumers through our Closeness programmes.

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Writing a blog about it all every fortnight.

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We sum it up as 'moments of CLOSENESS'.

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That moment when what people do and why they do it coincides with how your brand stands out and what it stands for.

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