NEED insight

I get it, mental availability is the chance of a brand coming to mind in a buying situation. On that particular occasion or when that particular need arises, people think of your brand. Call it salience if you like or even top-of-mind awareness. So this is about brand consideration. Being part of someone’s consideration set. And that can result in getting chosen. Your brand might well be the only one in the set. Or there may be others. That’s where emotional conne

How did you feel when you woke up on Tuesday? Raring to go after the summer or ready to hit the snooze button ‘til spring? Warm as toast lying there or regretting leaving the window open? Full of optimism for the week ahead or with an impending sense of doom? You probably can’t remember. But you’ll have felt something, that’s for sure. The same’s true in any situation. Sometimes it’s a pre-conscious affect. A lift or dip in mood. Sometimes it’s a fully consci

What exactly is ‘human intelligence’? Take it one word at a time. ‘Intelligence’ is the power to learn, think, reason, solve problems. The capacity to do something. ‘Intelligent’ is different. It’s more to show good sense, clear reason, smart judgment on the output. So there’s a split. Then the ‘human’ part. What’s that? The key point these days seems to be that it’s not ‘artificial’. So not made or produced, occurring naturally. AI is mainly talked about in ter

Back from holiday, my mind’s gone completely blank. I can’t think of a thing to write. I could do another post on the importance of differentiation to brands. But nobody’s going to shift their ground in that battle, the lines are drawn. I could find an obscure Physics explanation of orbits and relate it to a positioning about moving people closer to brands. But that wouldn’t fool anyone. I could talk about how this year’s Proms featured an evening of 70’s prog rock,